The property market can be unpredictable, and as an estate agent, you’ve probably encountered properties that just won’t shift. Whether it’s due to unrealistic price expectations, market conditions, or simply a lack of the right buyers, some listings linger for months, tying up your resources and time. But what if there was a way to turn those stagnant listings into swift sales while boosting your revenue—without adding to your workload?
That’s where becoming a Partner Agent comes in. By referring unsold properties to auction, you not only give your clients a fast and secure route to sale, but you also earn 50% of the selling fees – while we do the hard work. Here’s why partnering with an auction house is a game-changer for estate agents.
Why Refer Properties to Auction?
Traditional estate agency sales rely on finding the right buyer at the right time. Sometimes, despite your best efforts, that buyer doesn’t appear. Rather than letting a listing go stale, referring the property to auction can be the ideal solution.
✔️ Fast Sales – Properties at auction typically sell within a set timeframe, often within a matter of weeks, giving sellers certainty and estate agents a quicker commission.
✔️ Guaranteed Buyers – Auctions attract serious buyers, many of whom are investors or cash purchasers looking for opportunities.
✔️ No Chain, No Hassle – Sales at auction are legally binding once the hammer falls, eliminating the risk of fall-throughs and lengthy negotiations.
✔️ Higher Demand Can Mean Higher Prices – Competitive bidding often drives up the price, sometimes even exceeding the original asking price set on the open market.
How Partner Agents Benefit
When you become a Partner Agent, you continue focusing on your core business while earning additional revenue effortlessly. Here’s how it works:
🔹 Earn 50% of Selling Fees – For every property you refer that successfully sells at auction, you receive half of the selling fee—without having to do the heavy lifting.
🔹 Zero Extra Work – We take care of everything, from listing the property and marketing it to handling the auction process and liaising with buyers.
🔹 More Satisfied Clients – Sellers who have been struggling to find a buyer will appreciate having a new, proven route to a successful sale.
🔹 Expand Your Services – By offering an auction option, you differentiate yourself from other estate agents and provide clients with more selling choices.
Which Properties Are Ideal for Auction?
Not every property is suited to a traditional sale, and that’s where auction comes into its own. Consider referring properties such as:
🏡 Difficult-to-Sell Homes – If a listing has been on the market for too long, auction can generate fresh interest and urgency.
🏚 Properties Needing Renovation – Auctions attract developers and investors looking for refurbishment projects.
🏘 Tenanted or Investment Properties – Buy-to-let investors often prefer to purchase through auction as they can secure deals quickly.
🏗 Land & Development Opportunities – Land and plots often achieve strong results at auction, appealing to builders and developers.
🚀 Sellers Wanting a Quick Sale – If a client needs a guaranteed sale within a specific timeframe, auction is the perfect route.
Why Work With Us?
At Auction Hammer Midlands, we pride ourselves on working alongside estate agents—not against them. We respect the effort you put into securing listings and believe in rewarding you fairly for your referrals. With our expertise and extensive marketing reach, we ensure properties sell quickly, securely, and at the best possible price.
By partnering with us, you get:
✔️ A hassle-free process – Just refer the property, and we handle the rest.
✔️ Professional marketing – We showcase properties to a nationwide database of buyers.
✔️ Competitive fees – Your agency receives 50% of the selling fee.
✔️ More options for your clients – Whether a sale is struggling or a seller wants speed, you have another solution to offer.
Start Referring & Start Earning!
If you’re an estate agent looking for an easy way to increase revenue, help your clients sell faster, and free up your time, partnering with us is the perfect solution.
Got a property that’s proving tricky to sell? Refer it today and let us do the rest!
📞 Call us on 01782 790058
