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  • Auctions
    • Auction Dates
    • Auction Finance
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  • Buying and Selling at Auction
  • Valuation
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  • About Us
    • About Auction Hammer
    • Meet The Team
    • Environmental & Sustainability Policy
    • Privacy Policy
    • Cookie Policy
    • Complaints Procedure
  • Contact Us

Privacy Policy

We collect, hold and use some of the personal data you supply to us in order to provide you with the excellent professional service you expect from us.

The information within this document outlines how we do this in all situations where you supply us with your data.

Please read it carefully and ensure that you understand it.

INFORMATION APPLICABLE TO ALL CUSTOMERS

Company Information

Auction Hammer Ltd, Chimney’s House, Warner Street, Hanley Stoke on Trent ST1 3DH
Our VAT number  803 829 527
We are a member of The Property Ombudsman Scheme

Storage of Your Data

In all cases we will hold your personal information securely, either in hard copy on our property files or digitally within our software. Auction Hammer Ltd, EIG, Property World store your data and are data processors of information we hold. Your data will only be stored in the UK.

Mailing List

As a customer or user of our services your details may be added to our mailing list, and we may send you information regarding properties and other relevant services we provide. You will be able to unsubscribe to these emails at any time.

Retention Period

We will retain the personal information we hold for up to 6 years, because the time limit for any party to initiate civil action against us should they believe they have a claim is 6 years.

Your Rights

As a customer or user of our services you have the following rights –

  • A right to be informed about our collection and use of personal information.
  • A right of access to the personal information we hold about you.
  • A right to rectification if any personal information we hold about you is inaccurate or incomplete.
  • A right to ask us to delete any personal information held about you unless we are obliged to retain the information for other legal reasons.
  • A right to restrict or prevent the processing of your personal information.
  • A right to data portability (obtaining a copy of your data to re-use with another service or organisation).
  • A right to object to the use of your data for particular purposes.

 

Applicability

This Policy applies only to your use of services from Auction Hammer

Complaints

If you have any questions about our policies or have cause for complaint about our use of your personal data, please contact us via email at auctions@ahmidlands.co.uk

We will address your concerns and attempt to solve the problem to your satisfaction. You also have the right to lodge a complaint with the Information Commissioner’s Office.

More information on your rights is available from the Information Commissioner’s Office
www.ico.org.uk

WEBSITE USAGE

If you do not accept and agree with anything within this usage policy, please stop using the website immediately, because your continuing use of our website will be seen as your acceptance of it.

What information do we collect about you?

We collect information about you when you fill in our online enquiry form or correspond with us by email or phone. Website usage information is collected using cookies. The information we typically collect is personal information such as your full name, mailing address, e-mail address, and telephone number. If we are providing a service to you, we will collect information relating to your identity which will be at least one form of photographic identification (such as a passport, driving licence) and one form of documentation with proof of your place of residence (such as a recent utility bill).

How is your information used?

Where we hold any personal information, it will be processed and stored securely, for no longer than is necessary, considering the reason it was provided to us.

We will potentially –

  1. Reply to your email or other form of contact;
  2. Provide details of auctions and properties requested, plus any others we think may interest you;
  3. Offer or provide you with the services requested, plus any others we think may interest you;

We will delete your personal information once your request has been met or the service has been provided, except where –

  1. You were interested in details of auctions and properties we are offering, when we will continue to hold your information in order to send you information on other auctions and properties that may interest you;
  2. You become a client or a buyer of a property;
  3. You require us to retain it for longer;
  4. We are required to retain it for longer for other legal reasons.

You have the right to withdraw your consent to us using your data and to request that we delete it.

Third Party Processors

We will provide some data to others only where it is required and as outlined below, or in accordance with your stipulated wishes. Your information will not be passed to any third party not listed in below without obtaining your consent.

 

Third Party

Purpose

Property Ombudsman

Where they are providing a dispute resolution service in connection with a property sale

Referencing Companies

To comply With AML regulations, prevent fraud and money laundering

Marketing Services

To monitor and improve our products and services

Property Administration Services

To manage administration, marketing, sales, customer service And support

Website Live Chats

To provide customer support

Mortgage Lenders / Bridging Finance

To advise on financial products, such As Bridging loans, mortgages, insurance, And protection products

Payment Service Providers

To process deposits for purchase of a property

Links To Other Websites

The website may contain links To other websites. Please note that we have no control over how your data Is collected, stored, Or used by other websites And we have no liability If you use those websites. You are advised To check the policies Of any such websites before providing any data To them.

Changes To our Policies

We recommend that you check this page regularly To keep up-To-Date, As we reserve the right To change this Policy from time To time If our policies change Or the law changes. Any changes will be posted On this page Of the website And you will be deemed To have accepted changes To the Policy On your first use Of the website following the changes.

Updated January 2025

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Auction Hammer
Chimney's House
Warner Street
Hanley
Stoke-on-Trent
ST1 3DH

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© Copyright 2025 Auction Hammer Ltd (Company number 14887868).
Registered office address: Chimney's House, Warner Street, Stoke-On-Trent, England, ST1 3DH